0 customers have ever been closed by code alone.
A 6-week 1-2-1 sprint for technical founders in San Diego who've been putting off the part where they talk about it.
Most technical founders know exactly what they've built. They can't explain it to anyone who matters — and when they do, they can't keep it up.
One more feature before you tell anyone. Then another. The codebase grows. The user list doesn't.
You know the product better than anyone. The moment someone outside tech asks about it, you either over-explain or shut down.
You open LinkedIn, stare at the blank box, close the tab. Every week. You have plenty to say — you just don't know how to start or what's worth saying.
You've never asked a stranger if they'd pay for it. That conversation feels harder than building the thing.
Consistency is the whole game. But without structure or accountability, one post every six weeks isn't a presence — it's noise.
Investors back founders they know can face the market. You haven't said a word publicly. They don't know you exist.
The best product doesn't win. The most visible one does. You can't close customers you've never spoken to. You can't raise from investors who've never heard your name.
This is for technical founders in San Diego who have a product — and have been putting off the part where they talk to people about it.
Developer or technical co-founder with a product in progress
You open LinkedIn, stare at the blank box, and close the tab
You've posted before but couldn't keep it up — either because you bombed or got busy
You want customers or investors but haven't started those conversations
You work better with structure and someone holding you to it
Based in or near San Diego and can show up in person
// not for: people who already show up consistently · established speakers · done-for-you marketing
Founders who get visible don't just feel better about themselves. Their business moves differently.
A clear, public presence means people know what you do. Referrals happen before you ask for them.
Investors back founders they've watched think out loud. Being vocal is proof you can sell. It opens doors.
Talking publicly gets you signal faster than any survey. You'll hear what people actually care about.
Co-founders, early hires, collaborators — they want to work with someone they've already seen in action.
The first post is the hardest. The first video is the hardest. Six weeks of reps builds a habit — not a performance.
If you don't narrate your own journey, someone else will get there first. Or no one will.
Most founders avoid video because they've never done it with someone watching. We record in session. No script, no re-takes, no waiting until you "feel ready." You leave with real footage — and the knowledge that you've already done the thing you were avoiding.
We'll work out your ICP together — not as a theoretical exercise, but so you know exactly who to reach out to and what to say when you do. From there, the pitch writes itself.
No marketing jargon. No funnels. Just the basics that actually matter when you're one person trying to get your first ten customers.
Each week ends with a specific output — not homework, not a plan. The thing itself, done in the session.
Who are you building for and why does it matter to them? You'll say your founder story out loud — 60 seconds, no notes. We'll make our first simple post together to get the ball rolling before we leave the room.
We cover the craft of founder-led content:
Pitch it to someone non-technical, no jargon allowed. We prepare a script you can use anywhere.
We record a short video in the session. You don't get to say you'll do it later. You leave with footage.
Draft and send a real message — to a potential customer, investor, or collaborator. Done in the room. We cover best practices for cold DMs that actually get replies.
You present your product in five slides and under ten minutes. Structured feedback from an investor lens. Optional: present at a local pitch event, as availability allows.
San Diego co-working space. 60–90 mins each. In the room together, doing the work.
Message between sessions. If something comes up — a pitch opportunity, a question, a wobble — you're not waiting a week.
A small group of founders in the same process. You report back on what you did. Knowing that keeps you honest.
"What do I post?" is answered. Post structures, pitch formats, outreach scripts — so the blank page isn't an excuse anymore.
Your on-camera session is recorded. You keep the video — use it for content, for pitching, or just proof you did it.
On everything you produce. Not "great start!" — actual notes on what to change and why.
This is not theory. These are outcomes from founders who showed up, did the work, and shipped.
Edmund came in with a product and no traction. He was building, not selling. He got direct feedback on his pricing model and TikTok strategy. The room pushed him to keep selling instead of keep tweaking. He listened and moved fast.
In under 30 days he had his first paying customers, a growing audience, and proof that the product worked — with zero funding and one video hitting 80K views.
// Edmund Dao · @64blit on TikTok ↗There is no hiding. There is no pretending. I finally understood the actual problem my startup is solving and who it is for. That clarity came from tough conversations, honest feedback, and a level of support I have not found anywhere else.
It's like someone lit a rocket under me. The multipoint accountability, the events, and the incredible people I've met along the way. I asked for clarity and accountability, and I gained a renewed sense of direction for my business and myself. If it disappeared tomorrow, I'd experience significant withdrawal.
No promises of views, followers, or sales. You will do the work. That part is on you.
// san diego · 6 weeks · limited spots
// reach out directly — no forms, no funnels